22 October 2024
London, 22nd October 2024 - Eurostar, the high-speed rail service connecting Europe, is launching the latest evolution of its exclusive onboard pale ale. From November 1st, NOMAD, crafted in partnership with Two Tribes, returns as a Hazy IPA, offering passengers[1] a brand-new taste experience.
Brewed at Two Tribes' King’s Cross brewery, just steps from the Eurostar platforms at St Pancras International, this Hazy IPA combines the finest local and European ingredients for an even more refreshing taste.
NOMAD Hazy IPA invites Eurostar passengers to enjoy a delicious blend of flavours inspired by Eurostar's key destinations. This 4.3% ABV, session-strength IPA is brewed with Citra and Cascade hops alongside German-grown Solero and locally sourced ingredients from the UK. Sourced from Eurostar destinations like the UK and Germany, the beer reflects Eurostar's commitment to delivering high-quality, locally inspired products onboard. With bright aromas of citrus, stone fruit, and tropical fruits like orange and passionfruit, NOMAD Hazy IPA bursts with bold flavours of mango and nectarine. The beer finishes with a smooth, slightly sweet note, offering a refreshing and balanced sip throughout the journey.
The new can design, designed by Two Tribes, showcases departure times for some of Eurostar’s iconic destinations - London, Paris, Brussels, Amsterdam, and Cologne - capturing the excitement of embarking on a European journey. The contemporary design, reflects the vibrant spirit of Eurostar’s routes, making it a perfect companion for the adventures that await onboard. Additionally, the cans are packaged in 100% FSC-certified recycled board and are infinitely recyclable, aligning with Eurostar's commitment to sustainability.
Florent Laurandel, Eurostar Head of Ground and Onboard Services, says: “We are excited to continue our collaboration with Two Tribes following the success of NOMAD over the past year. Working with a local independent business that shares our values of quality and sustainability is something we’re incredibly proud of. The new IPA not only offers a unique and refreshing experience but also reflects our commitment to providing high-quality, locally crafted products for our customers to enjoy.”
Commercial Director, Mike Shuster remarked on the partnership, “We are excited to be releasing a new edition of NOMAD beer onboard Eurostar. We have designed and brewed the beer to reflect the excitement you feel when travelling on their journeys. Two Tribes is built on creativity and collaboration, and we look forward to continuing our partnership with Eurostar, a brand that aligns perfectly with our vision and values.”