18 October 2021

No need to travel far for a change of scene - Thalys highlights its best destinations in its latest campaign

What Thalys wants to tell its customers is that ‘there's no need to go far for a change of scene’. Travelling means rediscovering the little things, the special features and originality of our neighbours, who are so close to us yet so different. 
 

Thalys is using the unusual aspects of Brussels, Paris, Amsterdam, and Cologne and promises a change of scene, some originality and even a touch of self-derision. 
 

To do so, Thalys has teamed up with Gil Anselmi, a young photographic artist with a bright, enchanting vision, who has created a colourful, lively and dynamic campaign. This engaging approach demonstrates Thalys' determination in its mission of strengthening the ties that unite Europeans. 
 

Among the quirky, pop-style visuals created for the campaign, one is aimed directly at Thalys 'Business' customers and highlights the pleasure of working face-to-face again. 
 

The campaign will be launched in DOOH (Digital Out of Home), on social media and on display from 18 October in the Ile-de-France region and from 25 October in Belgium, the Netherlands, and the North Rhine-Westphalia region of Germany. 
 

‘The code name for this campaign is "Dare". We're adopting a bolder, more distinctive tone to inspire our customers to discover or rediscover our destinations,’ said Bruno Dierickx, Thalys Marketing and Sales Director.  


Technical info:
 

• ADVERTISING MANAGERS: NICOLAS PETTEAU, ALICE AVENIER, PAULINE REMOND, BARBARA BRUYNOOGHE. 

• AGENCY MANAGERS: XAVIER MENDIOLA, NICOLAS CARLOTTI, CAROLINE GIRARD, JUSTINE ROUX, DELPHINE LAPLANE. 

• CREATIVE DIRECTOR: ALEXANDER KALCHEV 

• ARTISTIC DIRECTOR: JENNA HAUGMARD  

• COPYWRITER: JULIEN KOSOWSKI 

• STRATEGIC PLANNING: ODILE SONG 

• ART PURCHASES MANAGER: LAURIE DELAHAYES 

• POST-PRODUCTION: OBVIOUS 

• POST-PRODUCER: VALERIE RAGUENEL 

• EDITOR: SAMUEL BEN-SIMON 

• DIGITAL PROJECT MANAGER STEPHANIE BLAIN, ALEXANDRE MMONNOT, MEGANE BAUDOUIN, QUENTIN JACQ, MARINE GRISEZ 

• SOCIAL MEDIA: MARINE ALVES, KEREN MUNTLAK 

• PRESS RELATIONS: ANNE-MARIE GIBERT, ROMANA KUGERL 

• DDB BRUXELLES: MOLLY WAEYTENS, FLUP COPPENS, KWINT DE MEYER, JAN LAMMENS 

• DDB AMSTERDAM: JAN SCHRAEYEN, KAREL DEJONGHE 

• DDB DUSSELDORF: PHILIPP STARCK, MALTE KRAFT, DOMINIK JANNING, KATHARINA ROEHL, KATHARINA SCHROEDER